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by XROBOTZ | Feb 18, 2019 | AI, Digital Marketing
When it comes to digital marketing, email has long been known as the channel that generates the most ROI. In fact, because studies show that email marketing ROI is $44 for every $1 spent, it has traditionally been the best area for marketers to focus on. However, like...
by XROBOTZ | Oct 18, 2018 | AI, Digital Marketing
The expression, “Marketers are data rich and insight poor” is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by...
by XROBOTZ | Jun 18, 2018 | AI, Digital Marketing
A basic grounding in the principles and practices around artificial intelligence (AI), automation and cognitive systems is something which is likely to become increasingly valuable, regardless of your field of business, expertise or profession. Fortunately, today you...
by XROBOTZ | May 25, 2018 | AI, Digital Marketing
The marketing profession depends on reaching people and cultivating relationships. As such, marketing trends must always reflect — and even anticipate — current consumer needs. Today, those needs arrive in the form of consumers looking for more content across more...
by XROBOTZ | Aug 25, 2017 | Digital Marketing, SEO, Web Designing
Digital advertising is, without a doubt, the area of digital marketing that’s most successfully adopted artificial intelligence. For example, Facebook and Google ad platforms already use machine learning and artificial intelligence to find people more prone to making...
by XROBOTZ | May 25, 2017 | Digital Marketing, SEO, Web Designing
Brands are using the power of AI to personalize email marketing campaigns based on preferences and user behaviors. This makes it possible to better connect with them and, with a bit of luck, turn them into clients. Machine learning or automatic learning can analyze...
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