Digital advertising is, without a doubt, the area of digital marketing that’s most successfully adopted artificial intelligence.
For example, Facebook and Google ad platforms already use machine learning and artificial intelligence to find people more prone to making the advertiser’s desired action. To achieve this, they analyze the user’s information, like their interests, demographics, and other aspects to learn and detect the best audience for their brand.
Google AdWords already has an automatic auction-based system that lets advertisers pay the lowest possible cost per conversion.
There’re also already platforms that incorporate AI and the analysis of big data candidates in their processes… but wait until we tell you about Adext.