Brands are using the power of AI to personalize email marketing campaigns based on preferences and user behaviors. This makes it possible to better connect with them and, with a bit of luck, turn them into clients.

Machine learning or automatic learning can analyze millions of data about the consumer to then determine the best times and days of the week to contact the user, the recommended frequency, the content that catches their attention the most, and which email subjects and titles generate more clicks. Wouldn’t you love to know all about this so you can launch the main metrics of your digital marketing campaigns?

A/B tests take time and can have a certain margin of error. So, in this sense, AI becomes your best friend in personalizing email content for each subscriber.

Boomtrain, Phrasee, and Persado are some tools that AI applies to email marketing. And according to Phrasee, its generation of email subject lines surpasses those of a human by over 95%. Persado even says that its cognitive content exceeds what a human could do 100% of the time.